bags
Posted in by will - Mar 20, 2010Etwas bags is our our first big project. www.etwasbags.com
This is a commercial project created in part to channel funding to less profitable efforts. With ETWAS bags we’ve constructed a company as a total work of design. We have considered and designed all the products to be beautiful, not just the product to be sold, but the unseen products as well. We use beautiful tools, produce beautiful jobs, everything is consistent with the values of the whole.
Why bags?
The Etwas bag is an organic answer to the synthetic messenger bag so many cyclists use. It seemed absurd that there was no good bag solution for cyclists that was produced with human power and no oil or electricity. We’re very interested in testing wether people are interested in sustainability and labor reform as something that is cool for the moment, or weather they are willing to support these ideas in more than a token way. Sure they will eat organic food, but are they actually willing to pay for a worker to eat organic food?
The bag is also acts as a symbol of our community, portable computing is a vital thing for people like us, and carrying a computer is very much a cultural identifier. The laptop is the symbol of the artist, the writer, the small business owner, or small farmer. The bag is where creative and intellectual tools interface with the active, rugged, and mobile life.